Direct Response
Right Strategy. Right Message. Right Response.
Direct response programs start with the right strategy and a proven, disciplined approach to motivating action. Whether your goal is acquiring new customers, enhancing customer loyalty, or cross-selling/up-selling, every message is an opportunity to grow relationships that drive success for your business.
We Understand Direct Response Better Than Most
Diamond has a deep appreciation for what it takes to build, nurture and sustain relationships. Rooted in a long history of direct response success, our experience helps us provide strategic guidance when you need it. We combine solutions, services, and tools to make every communication journey a successful one.
Diamond: Your Strategic, Results-Driven Partner
Our direct response experts take a thoughtful, strategic approach with your multichannel campaigns to ensure that your messaging and offers motivate the right response. You’ll seethe difference with our powerful direct marketing services, which include targeting and segmentation, data analytics, creative development, and multichannel delivery.
We’ll apply best practices in traditional and digital communication to design, deliver and track your promotional campaigns. And with DiamondViewSM, our customized self-service platform, you can create and manage your own campaigns throughout the communication journey.
Direct Response Services
- Campaign Development: strategy, targeting, segmentation, messaging, and analysis
- Digital Solutions: design, development, and delivery of digital messaging, dynamic microsites, and integrated multichannel campaigns
- Creative Services: creative development, graphic design, copywriting, and production
- Print & Mail Services: data processing, lettershop and mailing services, and personalized communications using variable data print (VDP) and print on demand (POD)
